Segway Powersports Launches Segway Factory Racing
Ushering in a New Generation of Competitive Off-Road Racing Enthusiasts
Segway Powersports, a trusted name in mobility solutions and a growing brand in the powersports industry, is thrilled to announce the launch of Segway Factory Racing. Segway Factory Racing aims to create a clear pathway for young enthusiasts to enter the sport and achieve their full potential. They’re not just attracting and nurturing the next generation of competitive racing enthusiasts but also growing the industry by appealing to a new cohort of customers.
Segway Factory Racing represents a bold step forward in Segway Powersports. With the rapid advancements in off-road vehicle technology, Segway Powersports is perfectly positioned to lead this transformation. "Segway Powersports has always been at the forefront of innovation, and with Segway Factory Racing, we are bringing that same spirit to the world of off-road racing," says Jason Walling, Vice President of Sales & Marketing at Segway Powersports US. "We are excited to inspire and empower a new generation of racers who share our passion for adventure and technological advancement."
Segway Factory Racing is more than a racing team; it is a strategic initiative to drive growth within the off-road racing industry. At the heart of Segway Factory Racing is a robust development program designed to identify and cultivate emerging talent. Segway is partnering with three up-and-coming racers who already have extensive pedigrees in their short tenures. These racers align with Segway Factory Racing’s key strategic goals of brand expansion and attracting a younger and more tech-savvy consumer.
Brooklyn Singleton - Brooklyn started racing at age eight and has been competing since 2018, racing in various classes, including the 170/250cc, 800cc and under, and the 1000cc women's N/A class. In 2023, she added Class 11 (VW bug) racing to her accomplishments. Brooklyn has been featured in UTV Action Magazine, a Speed Sport documentary titled "Welcome to Funville," and an eight-minute recap video on AOE.tv of her inaugural Class 11 race.
Kennedy Singleton - Kennedy started racing at age six and became a force to be reckoned with shortly after. In 2022, she ventured into Ultra 4 endurance racing, where she secured 1st place in her debut race. At the end of 2022, Kennedy competed in the final round of the Texas Outlaw series, earning 1st, 3rd, and 4th place finishes in her respective classes. Throughout the same year, Kennedy was featured in a three-page article in UTV Action Magazine and showcased in a Speed Sport documentary titled “Welcome to Funville".
Wyatt Hastings - Wyatt started racing quads and dirt bikes at age five, participating in competitive races at a small track in Ephrata, WA. After breaking his leg during a dirt bike race, he focused on riding quads for the next five years. In 2018, at age 12, he moved to UTVs and began racing competitively. During the first year, he had the opportunity to race in amateur SXS classes, competing against drivers who were older and more experienced than him. Hastings has continued improving his driving skills and abilities while competing in events up and down the West Coast, primarily in the Pacific Northwest. His results speak for themselves, with race wins and championships in various classes and disciplines. He was also featured on the cover of Dirt Wheels Magazine.
Segway Powersports invites racing enthusiasts, industry professionals, and the general public to celebrate the launch of Segway Factory Racing. Together, we can pave the way for an inclusive, sustainable, and technologically advanced era of off-road racing. To learn more about Segway Factory Racing, please visit segwaypowersports.us or follow us on social at @segwayfactoryracing and @segwaypowersportsus for the latest updates and announcements.
ABOUT SEGWAY - Since 2012, Segway-Ninebot has been dedicated to leading the innovation of short- distance transportation and robotics. As a high-tech enterprise integrating R&D, manufacturing, sales, and service, Segway-Ninebot owns over 1,000 basic core patents in global industries, which have been applied to products in multiple areas, including innovative mobility, robotics, and the powersports industry. A subsidiary of the Segway- Ninebot Group, Segway Powersports shares the Segway mission to infuse technology into innovative products that "simplify the movement of people and objects" and adhere to the motto "Fear No Place."
