Iconic Freestyle Motocross Rider "Twitch" Rips Through the Dunes with Polaris Off Road
Jeremy "Twitch" Stenberg Shreds the Dunes in Polaris Off Road's "Tough Doesn’t Quit" Series
When you mix unmatched talent with unwavering resilience, you get someone like Jeremy "Twitch" Stenberg. And when brands share that same relentless spirit, Polaris Off Road is at the forefront. In the latest installment of Polaris' "Tough Doesn’t Quit" campaign, Twitch takes center stage, tearing through the dunes and showing how grit, determination, and innovation thrive both on and off the track.
A Story of Resilience: Twitch’s Journey
Diagnosed with Tourette Syndrome at just eight years old, Jeremy “Twitch” Stenberg’s life has been full of challenges. His nickname, "Twitch," stems from the involuntary tics caused by his condition. But instead of letting obstacles hold him back, Twitch found an outlet in dirt bikes, pushing past limitations and building an extraordinary career in freestyle motocross (FMX) and off-road truck racing.
With 17 X Games medals, a 2010 off-road truck championship, and years of top-tier performances in Best Whip, Freestyle, and Speed & Style, Twitch embodies what it means to never quit. From broken bones to career-threatening injuries, his ability to bounce back time and again has cemented him as a legend in the world of action sports. But Twitch’s story is more than medals and wins—it's about grit, persistence, and chasing perfection, no matter the odds.
Polaris Off Road: Built for Those Who Never Quit
Polaris Off Road brings that same "never-quit" mentality to every vehicle they produce. As a leader in the powersports industry, Polaris is known for building machines that aren’t just tough—they’re tested, refined, and designed to endure the harshest conditions. Whether you're blazing across the desert dunes, crawling through muddy trails, or competing in grueling off-road events, Polaris ensures their vehicles are ready to tackle it all.
The "Tough Doesn’t Quit" campaign embodies Polaris' commitment to durability, innovation, and reliability. Much like Twitch's ability to evolve through challenges, Polaris is continuously pushing boundaries through rigorous research and development. Their vehicles are built to last, earning the trust of top racers, off-road enthusiasts, and recreational riders alike.
Tough Doesn’t Quit: Episode 1 Featuring Jeremy "Twitch" Stenberg
In the first episode of Polaris' "Tough Doesn’t Quit" series, Twitch takes Polaris vehicles to their limits across some of the most demanding terrains. As he powers through the dunes, viewers get a firsthand look at how human resilience meets machine innovation. This isn’t just another athlete endorsement—it's a showcase of how both Polaris and Twitch refuse to back down when the going gets tough.
Twitch’s story highlights how overcoming personal struggles and physical setbacks can lead to greatness, while Polaris demonstrates how their relentless pursuit of innovation results in some of the most reliable machines on the market. Together, this collaboration is a celebration of what happens when determination meets engineering excellence.
Watch the full episode here: [YouTube Link]
About Jeremy “Twitch” Stenberg
A pioneer of modern freestyle motocross, Twitch has been redefining the sport since 1998. With six X Games gold medals and over 15 years of competitive dominance, he's more than an athlete—he's a cultural icon. Beyond the track, Twitch has expanded his career into filmmaking, with works like Chasing the Storm capturing the spirit of motocross. His entrepreneurial journey reflects his passion for pushing boundaries, whether through film, riding, or racing.
This campaign isn’t just about telling Twitch's story—it's about celebrating the shared DNA of resilience and relentless innovation that defines both Polaris and their athletes. Whether you’re an off-road enthusiast, motocross fan, or someone who appreciates stories of human perseverance, this series has something for everyone.
Stay tuned for future episodes as Polaris continues to highlight the athletes, racers, and adventurers who live by the motto: Tough doesn’t quit.
